Customer loyalty
Something you did design
yourself has a higher value than something
you bought ready-made. So for a customer,
being involved in the creation of his very
own furniture is an emotional experience in
itself. Most certainly he will stop by your
shop and tell friends about the experience
he made in this process.
In essence, this is exactly how craftsmanship has been working for generations. Now use this knowledge to win new customer groups in the digital age! Especially with the anonymity on the internet, it is always nice for a customer to know that there is a company that will produce exactly what he needs and wants to have. |